The entire world is panic!!… Every individual is getting scared due to the increase rate of CoronaVirus in all parts of the world. Eventually stock market has great effect due to the present situation. So we are sharing this article to showcase CoronaVirus Effect on Digital Marketing and also the other businesses.
- What is CoronaVirus?
- When does the COVID-19 Started?
- CoronaVirus Effect on Digital Marketing
- Impact of CoronaVirus on Businesses
- Final Conclusion
As per the surveys most of the businesses are downturned due to the coronavirus. At the same time few businesses has seen increased website traffic and profit rates. To know about this in detail, follow the entire article without any skip.
What is CoronaVirus?
CoronaVirus is a family of large number of viruses which causes illness ranging from common cold to severe diseases such as lungs and difficulty in breathing.
This virus is named as COVID-19. It can spreads primarily through contact with an infected person when they cough or sneeze. It has symptoms such as a cough, fever, and in more severe cases, difficulty breathing.
When does the COVID-19 started?
The virus has first started in December 2019 at Wuhan, China. It was recognized by World Health Organization on 11th March 2020. As of 20 March, more than 246,000 cases of COVID-19 have been reported in at least 180 countries and territories, resulting in more than 10,000 deaths and 88,000 recoveries.
Likewise the COVID-19 virus is affecting all countries slowly. It has also reached India. All parts of the worlds are taking best and strict actions to control the virus.
Coronavirus Effect on Digital Marketing
Explaining the impact of Coronavirus on Digital Marketing is a bit challenging thing. Because some categories have downturned results while some categories are getting benefits. Let us go through them.
- Effect on Search Engine Optimization (SEO)
Most of the products and searches like ‘Hotels’, ‘Restaurants’, ‘Airlines’ have been decreased in past one month. This is due to people are not willing to come outside of the homes.
At the same time, search volumes are increasing for some medical and grocery products like facemasks, tablets etc. This is because many users are choosing Ecommerce sites to purchase things and groceries rather than coming out of the homes.
- Effect on Pay Per Click (PPC)
As the effect is more, some industries like travel, hospitality, events etc are seeing downfall in their ads. Many business ads and ad platforms are becoming useless due to the effect of coronavirus.
Meanwhile some of the ads are very useful such as hand sanitizers, face masks, anti germ spray ads etc are bringing more leads to the sellers.
- Effect on Social Media
Social Media is playing very curial role by alerting people regularly with new updates. Within fraction of seconds we can know what’s happening around us through Social Media. All social platforms are providing precautions to control the virus by seeking experts.
At the same time, by seeing some posts people are getting more panic. Fake Coronavirus posts created by unauthorized users are scaring the public. These fake posts are also passing in social media through some mediums.
Impact of CoronaVirus On Businesses
As we said earlier, many businesses have vast impact on their sales and products due to coronavirus. All kinds of business like small scale and large scale has large effect on them. Let us see various kinds of businesses and how they got affected.
1. Telecoms and Technology
We all know very clearly that most of the business supplements are importing from china. But at present china is in a worst situation where all manufacturing companies are shutdown. For example, Apple company got shortage of iPhones due to their primary manufacturer Foxconn, shutdown most of his production in china.
2. Digital Media
As we said above, Digital Media is playing very key role by providing regular updates of Corornavirus. At the same time ad spending has downturned when compared to previous month in China. On other hand, Digital Media consumption in china is increasing as consumers likely to spend more time at homes.
Cashless payments are being increasing due to the virus effect. Ecommerce sites are seeing growth rate in their products as most of the people are ordering daily needs online. Delivery services need to be increased as people are avoiding public areas and traveling. Even Delivery services have to be maintaining hygiene while supplying to the customers.
We usually habituated for online banking even in normal times. In present situation 70% of the US residents are depending upon the online banking. Moreover, China banks are coming up with new ideas like small loan amounts and limited credit cards for the candidates those who lose their jobs due to coronavirus effect.
5. Educational Institutes
Almost all schools and educational institutes in China are closed. Remaining countries also closed the institutes temporarily for 1 month period. Due to this students need to face more bad situations in future when all educational institutions are opened.
6. IT Industry
Coming to the IT industry many software companies offered work from home solution for their employees to save their lives. So all IT companies in many countries are closed due to the Coronavirus effect and employees need to continue their work from home.
7. Shopping Malls
Shopping malls have great effect due to this virus because many countries government has passed the rule to close shopping malls, cinema theaters and other public places. Especially supermarkets are downturned due to this affect as people preferring online shopping.
On top of these there are other industries facing downfall due to the coronavirus. You can check them through below link.
Finally we are concluding that almost all parts of the world is facing too many effects and losing lives due to the virus. Eventually businesses are also affecting.
So we thought to explain article on Coronavirus Effect on Digital Marketing. We also advise you to practice safety measures and try to control the virus. Stay home, stay healthy.