Content Creation
AI will aid in content creation but human content creators are still necessary. Because, it’s still early stage for marketers to use AI to automatically create and edit content. It may not find proper images for display ads, etc.
Data Analysis
Experts are saying that machines can do better data analysis as they are better at automating two basic human senses: sight and hearing.
As a result, humans no longer have to manually categorize or describe various types of media.
Planning
AI will make marketers to become proactive planners from reactive planners. The enhanced analytics report that AI provides will help marketers to plan more efficiently.
Perfect planning and execution can be done in three areas: tracking, segmentation, keyword tagging.
Trending Technology
AI is trending because it is one of the unprepared and unexpected technology among all the technologies. Yes it’s true!!
When asked to choose which trending technology they felt most unprepared for, 34% of global marketing executives chose AI, the most of any option.
I hope these 4 key points helps you understand the importance of AI In Marketing. Access the below link for more information.
Artificial Intelligence In Marketing