Augmented Reality In Retail Shopping Boosts Business Growth | Benefits
AR is doing good in many fields. In this article, let us see How Augmented Reality In Retail Shopping Boosts Business Growth.
Most of the users are feeling comfortable with online shopping. Along with that, a survey has stated that 65%of users are willing to use AR while shopping.
4 Ways AR In Retail Shopping Boosts Business Growth
To remain competitive in retail industry, business owners must adapt updating with emerging trends.
In order to understand the importance of integrating AR Technology in your business, go through the below points carefully.
1. Improved Sales
Augmented Reality increased the consumer confidence in the quality of products and features. It helps audience in better decision making by increasing knowledge of the product.
Let us see a small example here. Last year, Herschel Supply Co introduced a QR scanning system. It enables customers to view products in their home and compare sizes of the products.
After enabling this along with 3Dand AR solutions on their website, the company has reported 152% increase in revenue per visit.
In this way, augmented reality technology help businesses to drive sales and boost business growth.
2. Increased Brand Awareness
AR has strong command in increase brand awareness. Advanced augmented reality features differentiate you from the competitors. It will significantly try to improve consumer perception of your business.
Augmented Reality will also enhance your market base as it appeals to various age groups. Moreover, AR will help our business to catch up and grew up with latest technologies.
3. Enhanced Customer Experience
From past few years, online shopping has took a great turn in the market. Most of the candidates are like to shop online.
But still, people are not willing to some products online such as high value products. AR addresses this limitation. In this situation, AR helps shoppers to scrutinize products better.
Augmented Reality helps shoppers to use their smart phone camera & AR Apps to see and analyze how the product would look like in their home. Or else, if shoppers are buying clothes, they can see how it would look on them when they wear it.
4. Creating Trust Among Brands
Augmented Reality technology will build a bridge between brand and customer belief. As we discussed above, some high value products are cannot be purchased online by 90% of the customer.
That may be due to many reasons, quality or consumers may have doubt whether the product fit in their home, etc.
AR considers these limitations and trying maximum extent to reduce the gap. By its advanced features and technology, consumers able to analyze the particular product before they buy.
For example, some of the beauty apps has already invented VR mirror. With the help of this feature, consumers can try out the lipstick shade on their face and decide whether it suites them or not before buying.
Likewise, this feature is available almost all the products. In this way, AR technology is creating trust among the brands.
World is moving forward in this digital age. It is the perfect time for the retail sector to deploy AR technology for better business growth.
Know the importance, Utilize & Invest in modern technology, stay ahead of competitors, and provide better services to your customers.
I hope these 4 points help you understand How Augmented Reality In Retail Shopping Boosts Business Growth. For more interesting articles, follow this website regularly.